New Look Case Study – Productivity Incentives in India

Monday, April 20th, 2009 | Martin Buttle

Factory Floor

New Look has been working with Impactt on a series of projects developing innovative solutions for sustainably improving working conditions in the supply chain. The projects demonstrate that improving working conditions can result in more productive and profitable factories, as well as happier and better-rewarded workers.

We are currently working with New Look, one of its key suppliers and a factory in Delhi to understand how it could pull off this win:win of better business and better jobs.

Our initial assessment found a situation which is typical in the Delhi export garment industry – casual and contract workers working long hours, with few rest days, low pay, and very high levels of absenteeism and worker turnover.  Workers were not particularly loyal to the factory and had no real incentive to work productively or stay for the long-term.  Unsurprisingly, the team also found low levels of productivity and efficiency.

Together, the improvement team identified the need to work side by side with the factory and support it to:

  • Reduce its reliance on casual workers
  • Offer permanent jobs to contract workers and provide access to social security and provident fund
  • Improve communication between management and workers
  • Offer incentives to workers to encourage more efficiency and productivity
  • Improve management’s capacity to plan production and to work efficiently and productively

This work involves two workstreams:

  • Workstream One: regularising employment terms
  • Workstream Two: incentivising workers to improve productivity

We are pleased to publish a more detailed case study on this productivity incentives work on our website. We hope you find it inspiring and look forward to your comments.

Comments (4) | More about , , , and

4 Comments

Apparel Supplier India says:(April 21st, 2009)

Thank you very much for sharing this post, I read this post and come to know about New Look I also visited your given website and got information about New look company its good that this company is improving working conditions and this is more productive and profitable factories.

MartinButtle says:(April 21st, 2009)

Thanks for your comment. We are pleased that this case study has inspired you.

Sina Mirzaei says:(May 3rd, 2010)

I work for New look in United Kingdom as a sales assistant and my ambition is to work my way up to a level where I’ll be monitoring working condition for our employees overseas. I’m actually in process of becoming an supervisor if by any chance I get the job I’ll definitely end up in this field and this article has truly inspired me to do more for our staff in terms of support and creating much friendlier atmosphere at work.

OCS says:(February 2nd, 2012)

Exporters think to implement for incentive scheme but don’t find way how to take benefit from losing extra money from pocket. Controlling of incentive scheme seems still very difficult in Indian garment Industry. Fluctuation in order level round year make them feel how to sustain incentive scheme.
It is really a good case study that I have come across. I would like to read more case studies on this topic. I am linking this post in my website. and subscribing your updates. Thanks.

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