Blood, Sweat and Takeaways often felt like a programme with two stories: one which focussed on how the British visitors were able to relate to the native workers: make friends, empathise and build respect; and another which focussed on their reaction against the unfamiliar living and working conditions: disgust, shock, physical revulsion.  Seeing the latter was not pleasant, where peoples’ daily lived reality is reduced to a device for shock factor TV.  However it is perhaps these raw reactions that bring home the vast inequalities to be found in the history of a tin of tuna.

Watching the Brits work and live with the workers allowed the programme to explore some of the impacts that the food supply chain has on people’s lives.  From the positives: a regular source of income, funding for children’s education, to the negatives: the splitting of families, poor living conditions and low wages.  Stacey’s view that ‘no-one should have to make such huge sacrifices for Western benefit’ collides head-on with James’ recognition that ‘if we didn’t have the 140,000 chickens coming through a day we wouldn’t be employing those 5000 people… wouldn’t have jobs, wouldn’t be able support a family…’ 

Clearly there are no easy answers; however at Impactt we believe that where the actions of retailers/brands directly impact on the lives and communities of workers/growers in developing countries there is both a great deal of responsibility but also potential for effecting positive change.  To this end Impactt is working towards enabling buyers to make ‘pro-development’ decisions.

Throughout the series the Brits’ realised that by virtue of the opportunities they had access to during their lives they have a myriad of choices unavailable to the workers they encountered.  In the Western context we are perhaps spoilt for choice but with an awareness of the broad-reaching power of our purchasing decisions we can also be empowered by it.   We watch as Josh takes on new shopping choices with gusto; he dips into a strangers shopping basket pulling out a banana like a game show host and asks: ‘are these Fairtrade bananas?’  The final episode attracted 546,000 viewers, 1/3 of which were between 16 and 34 years old, the fact that these issues captured the interest of a young demographic is exciting and begs the question, what next?  May this be a first step for responsible purchasing decisions; from consumers all the way up to the brands.