Impactt Ltd » organic http://www.impacttlimited.com Making what’s good for workers, work for business. Sat, 04 Feb 2012 22:42:49 +0000 en hourly 1 http://wordpress.org/?v= Ethical comes out on top in time of crisis http://www.impacttlimited.com/2008/10/01/ethical-comes-out-on-top-in-time-of-crisis http://www.impacttlimited.com/2008/10/01/ethical-comes-out-on-top-in-time-of-crisis#comments Wed, 01 Oct 2008 16:03:51 +0000 MartinButtle http://www.impacttlimited.com/2008/10/01/ethical-comes-out-on-top-in-time-of-crisis/ During a time of unprecedented economic turmoil, it seems that consumers are hanging on to their ethics, even if their commitment to environmental issues may be wavering.  The Grocer  reports on research carried out by the oddly named research company, Feel: ‘despite feeling the pinch, 92% of consumers still claimed to be willing to pay extra for a product perceived to be ethical and 76% said they would choose products benefiting people rather than the planet’.

In a separate report, the Food Standards Agency also indicated more consumer interest in social rather than environmental issues.  The survey of 2,068 shoppers showed that 66% thought economic issues such as price and quality were most important, 23% said their priority was social issues and just 10% first considered green issues. 

Interesting news, at a time when one might have assumed that cost was king, it appears that the consumer is still placing a value on ethical.

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